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Why Does a Caucasian Dollhouse Cost Nearly 70% More Than an African-American Dollhouse?

dezembro 2, 2011

Our friends from Amazong and Fisher Price must not have a good sense of humanity… Check this out:

http://www.amazon.com/s/ref=nb_sb_ss_i_0_14?url=search-alias%3Daps&field-keywords=fisher+price+my+first+dollhouse&x=0&y=0&sprefix=fisher+price+m#/ref=sr_kk_3?rh=i%3Aaps%2Ck%3Amy+first+dollhouse&keywords=my+first+dollhouse&ie=UTF8&qid=1322791648 

I have a few thoughts:

1. Amazon may not even be aware of this discrepancy.

2. Perhaps Amazon had bought from Fisher-Price a certain number of Caucasian dollhouses and offered them at the same price as the African-American dollhouses but the supply ran out, with the order now deferring to a more expensive third party.

3. If Amazon isn’t aware and becomes so — or if an outcry were to arise — it may well step in to strike down the unequal pricing. I would also imagine Fisher-Price would have something to say.

4. There is evidence that white and black children both prefer white dolls. So, the controversial element notwithstanding, are we simply seeing a demand-and-price story here? 

5. I can easily see this scenario prompting a lawsuit, from someone, if only for show.

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