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Who Loves Santa Claus?

dezembro 14, 2011

Since Christmas is coming some people started publishing some interesting facts about consumers during Christmas.

The Economist features an interesting chart this week, showing the correlation between a country’s wealth, and the average amount its citizens spend on Christmas gifts. Note the two outliers, the Netherlands and Luxembourg.

As you can see below, despite their considerable wealth, the Dutch have clearly maintained their minimalist austerity chic. Not the case in Luxembourg, which has the highest GDP per capita in the EU, and the third highest in the world. So, while you may get a pair of wooden shoes for the holidays from that Dutch relative of yours, that Luxembourgian uncle stands to be much more generous and give you a new Harley-Davidson.

It’s also worth noting America’s position. Despite considerably less per capita wealth, they appear to be spending only about $70 less per person than the Luxembourgers. Interesting also that despite their crushing debt woes, the Irish are big givers, at least compared to their PIGS companions: Portugal, Greece and Spain.

Yes, you are correct, Brasil (with S!) is not being taken into consideration. What a shame! Nothing I can do about that…

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